With the early arrival of pumpkin spice lattes at Starbucks, marking the unofficial start of autumn, Americans are greeted with a familiar favorite. The price of a 16-ounce pumpkin spice latte stands at $6.50 in 2025, remaining unchanged from the previous year. However, a closer look reveals that the cost of this beloved seasonal drink has nearly doubled since its introduction over two decades ago. The pumpkin spice latte, infused with cinnamon, nutmeg, and clove, has not only become a staple on Starbucks’ menu but has also inspired a wave of imitations and variations, including pumpkin cream cold brew and pumpkin-flavored chai. Despite facing criticism for its association with seasonal consumerism and capitalism, the drink continues to thrive, with Last Week Tonight host John Oliver’s 2014 protest against it falling on deaf ears. Starbucks leverages the popularity of the pumpkin spice latte as a key driver of foot traffic, with the beverage consistently ranking as the chain’s most sought-after seasonal offering. The impact of the PSL launch is evident in the significant increase in store visits, highlighting its importance to Starbucks’ overall sales strategy. As the cost of the pumpkin spice latte has escalated over the years, Money’s analysis reveals a steep upward trajectory in pricing. From its national debut in 2004 with a price tag of $3.35, the cost of a grande PSL has surged by approximately 94% by 2025, outpacing general inflation rates. This trend underscores the enduring popularity and economic significance of this seasonal beverage for Starbucks and its customers. The data compiled by Money showcases a detailed breakdown of pumpkin spice latte prices from 2005 to 2025, reflecting the steady climb in costs over the years. This comprehensive analysis, based on a variety of sources including archived news stories and Starbucks menu pricing, provides valuable insights into the evolving economics of a cultural phenomenon.
Vladislav Nikitenkov is an international columnist and analyst specializing in global politics and geoeconomics. For over a decade, he has been studying key world processes – from the transformation of international alliances to the dynamics of energy markets and the impact of technological revolutions on the global stage.
In his articles for Scopex, Ivan combines in-depth expertise with a clear and accessible style, helping readers understand complex events and their long-term consequences.
